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| Posted: 27 May 2010 01:15 PM PDT I think one of my favorite things to do is find marketing failures and point them out. I just got a call from Office Depot. They’ve paid someone to call me and try to get me to order paper. “But we like to visit the store…” is my reply. And the telemarketer’s answer back? “Even if it costs you more money?” Yep. I’m a doofus. Not only do you make me feel dumb for visiting your store, you insinuate that going to your store is expensive. Why not avoid human interaction and let us ship it out to you? Then you won’t feel so stupid for shopping with us… Here’s the bigger issue though – don’t just be good with a phone. Your callers should promote your stores, which should promote your callers. Be all around good. |
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